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Gate.io

Product Manager - SEO

  • Posted Today
  • Remote
  • Full Time

Job Description

Our Vision

As one of the top ten digital asset exchanges in the world (and still rising 🚀), we provide a first-class service experience in trading, security, and blockchain product innovation.

Our goal is to enable everyone to participate in the construction of the crypto market, so that the most cutting-edge and promising cryptocurrency projects can be safely launched and traded. Are you interested in joining such a decentralized team?

Job Responsibilities

  • SEO strategy formulation and implementation: Carefully plan and implement efficient SEO strategies, committed to improving the website's natural search ranking and attracting more organic traffic.
  • In-depth keyword analysis: Perform comprehensive keyword research to discover potential points for content creation and optimization to enhance the search appeal of website content.
  • Page element optimization: Carefully optimize page elements, including but not limited to meta tags, titles, main content, and internal link structure to improve user experience and search engine rankings.
  • SEO performance monitoring and analysis: Use advanced SEO tools to continuously monitor website performance, conduct in-depth data analysis, and propose practical improvement plans to optimize SEO performance.
  • Tracking of SEO trends and algorithm updates: Maintain a keen insight into the latest SEO trends and search engine algorithm updates to ensure the foresight and competitiveness of wallet website strategies.
  • ASO strategy planning and execution: Design and implement app store optimization strategies to increase the visibility and appeal of apps in app stores on iOS and Android platforms.
  • ASO keyword research and app optimization: Conduct targeted keyword research and make strategic adjustments to app titles, descriptions, and keywords to optimize the app’s ranking in app stores.
  • App Store Performance Analysis and Reporting: Conduct a comprehensive analysis of app store performance, including but not limited to rankings, user reviews, and conversion rates, and prepare detailed reports.
  • Cross-departmental collaboration: Work closely with marketing and development teams to ensure the consistency and execution of SEO and ASO strategies to achieve overall marketing goals.
  • Competitor Analysis: Conduct in-depth competitor analysis to identify and leverage the strengths of wallet sites and apps, while discovering and addressing potential weaknesses and market opportunities.
  • Other work: Actively obey the arrangements of the company and Team Leader to promote the smooth operation of the team and the smooth progress of the project.


Job Requirements

  • More than 3 years of relevant job experience, with rich professional experience in SEO and ASO.
  • Deep understanding of search engine algorithms, ranking factors and SEO best practices.
  • Proficient in using SEO tools such as Google Analytics, Google Search Console, Ahrefs, SEMrush, etc.
  • Have experience in app store optimization and be able to adapt to updates to app store algorithms.
  • Have strong data analysis skills and be able to extract valuable insights from data.
  • Excellent written and verbal communication skills, able to convey information clearly.
  • Ability to switch flexibly between independent work and teamwork and collaborate effectively.
  • Have passion for the cryptocurrency industry, understand and follow industry trends.
  • Have strong sense of responsibility and ability to withstand pressure.


Gate Values

We advocate the principle of value first, where your knowledge, vision and autonomy will be fully utilized. We focus on using the best products and services to win the praise of global customers and bring the concept of decentralization to all parts of the world.
Our values ​​include integrity, insight, innovation, knowledge and collaboration. At Gate.io , we are committed to creating a unique Gate style and looking for you who shares the same values ​​as Gate.io.

Our Company

Founded in 2013, Gate.io is one of the leading cryptocurrency exchanges, providing services related to the trading of a variety of leading digital assets worldwide. With over 10 million registered users, Gate.io is considered one of the safest and most reliable cryptocurrency platforms in the world. Gate.io has been verified for blockchain transparency and has consistently ranked among the top ten cryptocurrency exchanges in the world based on liquidity and trading volume (CoinGecko).


Hard Skills Required

  • SEO & ASO Strategy Development
  • Keyword Research & Optimization
  • Technical SEO & On-Page Optimization
  • Data Analytics & Performance Tracking
  • Competitor & Market Analysis

Soft Skills Required

  • Analytical Thinking
  • Communication
  • Adaptability
  • Problem-Solving
  • Attention to Detail

Job Schedule

  • Monday to Friday

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