The Senior Sales & Marketing Manager is responsible for developing and executing comprehensive sales and marketing strategies that drive revenue growth, enhance brand visibility, and establish long-term customer relationships. This role requires a highly experienced professional with a proven track record in market expansion, high-value sales, digital marketing, strategic partnerships, and brand positioning. As a key member of the leadership team, the Senior Sales & Marketing Manager will align sales and
marketing efforts with overall business objectives, leveraging data-driven insights, innovative marketing techniques, and strong stakeholder engagement to drive business success.
Key Responsibilities:
1. Sales Strategy &Business Development
Develop and implement strategic sales plans to achieve revenue and market growth targets.
Identify new business opportunities, partnerships, and key accounts to expand the
company market presence.
Lead negotiations and secure high-value contracts and long-term agreements with clients and partners.
Drive B2B and B2C sales strategies, optimizing pricing models and revenue streams.
Analyses market trends, competitor activities, and customer insights to adjust sales tactics.
Implement sales automation tools and CRM systems (e.g., Salesforce, HubSpot) to track sales performance.
2. Marketing Strategy & Brand Positioning
Develop and execute a comprehensive marketing strategy aligned with the company’s
vision and revenue goals.
Oversee brand positioning, storytelling, and messaging to establish a strong industry
presence.
Lead digital marketing initiatives, including SEO, PPC, email campaigns, and social media
marketing.
Drive content marketing strategies, producing high-impact materials such as blogs, case studies, and whitepapers.
Ensure consistency in brand voice and visual identity across all marketing channels.
3. Digital & Performance Marketing
Oversee data-driven digital marketing campaigns, leveraging analytics for optimization.
Manage social media strategies, influencer marketing, and community engagement.
Utilize AI-powered marketing tools, automation, and analytics to enhance lead generation.
Develop and manage Google Ads, Facebook Ads, LinkedIn Ads, and retargeting strategies.
Implement conversion rate optimization (CRO) strategies to improve lead-to-customer
conversion rates.
4. Customer Relationship Management & Retention
Develop and nurture strong relationships with key customers, partners, and stakeholders.
Oversee the implementation of customer loyalty and retention programs.
Utilize customer feedback, Net Promoter Score (NPS), and sentiment analysis to enhance the customer experience.
Build and manage a CRM strategy to streamline sales pipelines and improve customer
communication.
5. Leadership & Team Development
Lead, mentor, and grow the sales and marketing team, fostering a culture of high
performance.
Implement training programs and performance metrics to enhance team effectiveness.
Set clear KPIs and performance goals for the sales and marketing teams.
Foster collaboration between sales, marketing, and product teams to ensure cohesive
business growth.
6. Market Expansion & Global Strategy
Identify opportunities for international expansion, market penetration, and localization
strategies.
Develop strategic plans for entering new regions, industries, and customer segments.
Partner with distributors, resellers, and industry leaders to establish a strong presence in new markets.
7. Data Analytics & Reporting
Utilize sales and marketing analytics tools (Google Analytics, HubSpot, Tableau, Power BI) to track performance.
Provide comprehensive sales forecasts, performance reports, and market insights to the leadership team.
Make data-driven decisions to optimize marketing budgets and improve return on
investment (ROI).
Key Competencies & Skills:
Strategic Sales & Business Development
✔ Proven ability to develop and execute high-impact sales strategies.
✔ Strong experience in negotiating and closing large-scale contracts.
✔ Expertise in B2B, B2C, and D2C sales models.
✔ Ability to drive revenue growth through innovative business strategies.
Marketing & Brand Strategy
✔ Deep knowledge of brand positioning, storytelling, and value propositions.
✔ Experience in digital marketing, SEO, SEM, content marketing, and PPC campaigns.
✔ Expertise in social media growth strategies and influencer marketing.
✔ Strong understanding of UX/UI, CRO, and customer behaviour analytics.
Data-Driven Decision Making
✔ Proficiency in marketing analytics tools (Google Analytics, HubSpot, Salesforce, Power BI).
✔ Strong ability to analyze customer data, trends, and campaign performance metrics.
✔ Experience in A/B testing, market segmentation, and demand forecasting.
Technology & Digital Transformation
✔ Knowledge of AI-driven marketing automation tools (Chatbots, AI content generation, predictive
analytics).
✔ Proficiency in CRM tools (Salesforce, Zoho, HubSpot) and ERP systems.
✔ Experience in e-commerce platforms, affiliate marketing, and growth hacking strategies.
Leadership & Stakeholder Engagement
✔ Exceptional leadership skills with experience in managing and mentoring high-performance
teams.
✔ Strong networking abilities to establish long-term business partnerships.
✔ Effective cross-functional collaboration with product, finance, and operations teams.
Qualifications & Experience:
Bachelor’s or Master’s degree in Business Administration, Marketing, Sales, or a related
field.
10+ years of experience in sales, marketing, or business development.
Proven track record of driving revenue growth, increasing market share, and leading
successful marketing campaigns.
Experience in managing multi-million-dollar marketing budgets and ROI-driven campaigns.
Strong knowledge of global markets, international business expansion, and localization
strategies.
Certifications in Digital Marketing, Sales Leadership, or AI-Powered Marketing are a plus.
Performance Indicators & Success Metrics:
✔ Revenue Growth: Increase in sales, market share, and profitability.
✔ Lead Generation & Conversion: Growth in qualified leads and improved conversion rates.
✔ Brand Awareness: Measurable impact of marketing efforts on brand visibility.
✔ Customer Retention & Satisfaction: Increase in customer lifetime value (CLV) and Net Promoter
Score (NPS).
✔ Marketing ROI: Cost-effectiveness of marketing campaigns and budget utilization.
✔ Team Performance: Growth and productivity of the sales and marketing team.
Interested applicants should submit:
- A CV highlighting relevant experience and achievements.
- A cover letter detailing their approach to sales and marketing strategy.
- Portfolio or case studies showcasing previous
