The Senior Sales & Marketing Manager is responsible for developing and executing comprehensive sales and marketing strategies that drive revenue growth, enhance brand visibility, and establish long-term customer relationships. This role requires a highly experienced professional with a proven track record in market expansion, high-value sales, digital marketing, strategic partnerships, and brand positioning. As a key member of the leadership team, the Senior Sales & Marketing Manager will align sales and
marketing efforts with overall business objectives, leveraging data-driven insights, innovative marketing techniques, and strong stakeholder engagement to drive business success.

Key Responsibilities:
1. Sales Strategy &Business Development
 Develop and implement strategic sales plans to achieve revenue and market growth targets.
 Identify new business opportunities, partnerships, and key accounts to expand the
company market presence.
 Lead negotiations and secure high-value contracts and long-term agreements with clients and partners.
 Drive B2B and B2C sales strategies, optimizing pricing models and revenue streams.
 Analyses market trends, competitor activities, and customer insights to adjust sales tactics.
 Implement sales automation tools and CRM systems (e.g., Salesforce, HubSpot) to track sales performance.

2. Marketing Strategy & Brand Positioning
 Develop and execute a comprehensive marketing strategy aligned with the company’s
vision and revenue goals.
 Oversee brand positioning, storytelling, and messaging to establish a strong industry
presence.
 Lead digital marketing initiatives, including SEO, PPC, email campaigns, and social media
marketing.
 Drive content marketing strategies, producing high-impact materials such as blogs, case studies, and whitepapers.
 Ensure consistency in brand voice and visual identity across all marketing channels.

3. Digital & Performance Marketing
 Oversee data-driven digital marketing campaigns, leveraging analytics for optimization.
 Manage social media strategies, influencer marketing, and community engagement.
 Utilize AI-powered marketing tools, automation, and analytics to enhance lead generation.
 Develop and manage Google Ads, Facebook Ads, LinkedIn Ads, and retargeting strategies.
 Implement conversion rate optimization (CRO) strategies to improve lead-to-customer
conversion rates.

4. Customer Relationship Management & Retention
 Develop and nurture strong relationships with key customers, partners, and stakeholders.
 Oversee the implementation of customer loyalty and retention programs.
 Utilize customer feedback, Net Promoter Score (NPS), and sentiment analysis to enhance the customer experience.
 Build and manage a CRM strategy to streamline sales pipelines and improve customer
communication.

5. Leadership & Team Development
 Lead, mentor, and grow the sales and marketing team, fostering a culture of high
performance.
 Implement training programs and performance metrics to enhance team effectiveness.
 Set clear KPIs and performance goals for the sales and marketing teams.
 Foster collaboration between sales, marketing, and product teams to ensure cohesive
business growth.

6. Market Expansion & Global Strategy
 Identify opportunities for international expansion, market penetration, and localization
strategies.
 Develop strategic plans for entering new regions, industries, and customer segments.
 Partner with distributors, resellers, and industry leaders to establish a strong presence in new markets.

7. Data Analytics & Reporting
 Utilize sales and marketing analytics tools (Google Analytics, HubSpot, Tableau, Power BI) to track performance.
 Provide comprehensive sales forecasts, performance reports, and market insights to the leadership team.
 Make data-driven decisions to optimize marketing budgets and improve return on
investment (ROI).

Key Competencies & Skills:

Strategic Sales & Business Development
✔ Proven ability to develop and execute high-impact sales strategies.
✔ Strong experience in negotiating and closing large-scale contracts.
✔ Expertise in B2B, B2C, and D2C sales models.
✔ Ability to drive revenue growth through innovative business strategies.

Marketing & Brand Strategy
✔ Deep knowledge of brand positioning, storytelling, and value propositions.
✔ Experience in digital marketing, SEO, SEM, content marketing, and PPC campaigns.
✔ Expertise in social media growth strategies and influencer marketing.
✔ Strong understanding of UX/UI, CRO, and customer behaviour analytics.

Data-Driven Decision Making
✔ Proficiency in marketing analytics tools (Google Analytics, HubSpot, Salesforce, Power BI).
✔ Strong ability to analyze customer data, trends, and campaign performance metrics.
✔ Experience in A/B testing, market segmentation, and demand forecasting.
Technology & Digital Transformation
✔ Knowledge of AI-driven marketing automation tools (Chatbots, AI content generation, predictive
analytics).
✔ Proficiency in CRM tools (Salesforce, Zoho, HubSpot) and ERP systems.
✔ Experience in e-commerce platforms, affiliate marketing, and growth hacking strategies.

Leadership & Stakeholder Engagement
✔ Exceptional leadership skills with experience in managing and mentoring high-performance
teams.
✔ Strong networking abilities to establish long-term business partnerships.
✔ Effective cross-functional collaboration with product, finance, and operations teams.

Qualifications & Experience:
 Bachelor’s or Master’s degree in Business Administration, Marketing, Sales, or a related
field.
 10+ years of experience in sales, marketing, or business development.
 Proven track record of driving revenue growth, increasing market share, and leading
successful marketing campaigns.
 Experience in managing multi-million-dollar marketing budgets and ROI-driven campaigns.
 Strong knowledge of global markets, international business expansion, and localization
strategies.
 Certifications in Digital Marketing, Sales Leadership, or AI-Powered Marketing are a plus.

Performance Indicators & Success Metrics:
✔ Revenue Growth: Increase in sales, market share, and profitability.
✔ Lead Generation & Conversion: Growth in qualified leads and improved conversion rates.
✔ Brand Awareness: Measurable impact of marketing efforts on brand visibility.
✔ Customer Retention & Satisfaction: Increase in customer lifetime value (CLV) and Net Promoter
Score (NPS).
✔ Marketing ROI: Cost-effectiveness of marketing campaigns and budget utilization.
✔ Team Performance: Growth and productivity of the sales and marketing team.

Interested applicants should submit:

• A CV highlighting relevant experience and achievements.
• A cover letter detailing their approach to sales and marketing strategy.
• Portfolio or case studies showcasing previous