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ZEIL

Brand Manager

  • Posted Today
  • On Site
  • Full Time
Location

Auckland

Salary

$80  -  $100 k/yr

Job Description

Ko mātou tēnei - About ZEIL
​​
ZEIL is on a mission to become New Zealand’s most loved job marketplace and to do that we need incredible talent. Talent that’s driven by a shared desire of becoming the best and working with the best.

The people of Aotearoa originate from many cultures and backgrounds. At ZEIL, we draw on this to build diverse, successful teams. Our aim is to be helpful disruptors, celebrating progress and relentlessly advocating for the prosperity of our members. We encourage people from all walks of life to apply.

Mō Te Tūranga - About The Role

At ZEIL, we are looking for a Brand Manager who can blend creative excellence with commercial insight and position ZEIL as a leader in the job marketplace space. You’ll be the driver of our brand strategy, voice, and storytelling across every touchpoint. You’ll play a key role in building a bold, authentic, and recognisable brand that resonates with job seekers, employers, and partners. This role is perfect for someone who is hands-on, creative, and thrives in an agile, fast-paced environment.

Key Responsibilities:

  • Develop and own the brand strategy that strengthens ZEIL’s market positioning and supports long-term business growth.
  • Craft compelling brand narratives and messaging that stand out in the market.
  • Lead multi-channel brand campaigns (digital, social, partnerships, PR, events) designed to drive results and differentiate ZEIL in a competitive market.
  • Act as the brand guardian and work closely with growth marketing, product, design, and content teams to maintain a strong and consistent brand voice across all ZEIL platforms
  • Manage creative agency relationships and internal design/copy teams to deliver best-in-class assets and content.
  • Use customer insights, competitor analysis, and market research to shape brand positioning and identify new opportunities.
  • Own brand health measurement (e.g., NPS, brand awareness, share of voice) and report insights to senior leadership.


What You’ll Bring:

  • Strong experience in brand management or marketing roles, ideally within tech, marketplaces, SaaS, or high-growth environments.
  • Proven ability to drive brand-building initiatives that directly contribute to lead generation, customer engagement, or commercial KPIs.
  • Strong creative thinking skills paired with business acumen. You can shape inspiring campaigns that also meet strategic objectives.
  • Expertise across integrated brand and marketing channels (digital, social, paid media, content, partnerships).
  • Data-driven mindset,comfortable with brand measurement tools, analytics, and consumer research.
  • Leadership qualities with the ability to influence stakeholders and work cross-functionally with marketing, product, and leadership teams.
  • An entrepreneurial spirit and growth mindset. You’re excited about scaling a challenger brand in a dynamic market.


Personal Attributes:

  • Big Thinker, Small Starter: You dream big but execute incrementally, seeing every challenge as a learning opportunity.
  • Change Maker: Focused on creating impactful, community-driven work that matters.
  • Commitment to Excellence: You go the extra mile and believe in finishing the job to the highest standards.
  • Detail-Oriented: You focus on small daily improvements, recognising their long-term impact.
  • Supportive Collaborator: Open, candid, and constructive, fostering growth in others.
  • Efficiency-Minded: You find ways to work smarter and achieve more with less.
  • Leadership by Ownership: You take responsibility, embody company values, and help develop future leaders.



Hard Skills Required

  • Social Media Communications
  • Online Brand Building
  • Brand building

Soft Skills Required

  • Communication
  • Interpersonal Skills
  • Listening
  • Time Management
  • Decision Making

Benefits and Perks

  • 🧕
    Inclusive Workspace
  • ❤
    Care and Appreciation
    We offer more than a high five. We are open, supportive and candid so that we can all grow and prosper.
  • 🌿
    Wellness Program
    Fortnightly pilates
  • 📈
    Professional Development
  • 🛂
    Visa Sponsorship
  • 🏎
    Competitive Salary
  • 🅿
    Free Parking
    Covered off street parking
  • 💻
    Company Supplied Technology
  • 🍺
    Free Drinks
    Friday alcoholic and non-alcoholic drinks provided
  • 🍔
    Free Food
    Weekly snacks and birthday cakes provided
  • 🍇
    Fruit Box
  • ☕
    Work Café

Job Schedule

  • 8 Hour Shift
  • Monday to Friday

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