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Robert Walters

Demand Generation Manager

  • Posted 3d ago
  • Hybrid
  • Full Time
Location

Auckland

Job Description

This role offers the opportunity to drive pipeline growth through highly targeted, creative and data-driven campaigns. You will be instrumental in developing strategies that identify, engage, and nurture prospects, helping the organisation connect with decision-makers and school systems across the globe.

What you'll do:

As a Demand Generation Manager, you will play a pivotal role in shaping the future of this dynamic organisation.

  • Develop and execute a comprehensive demand generation strategy.
  • Own the relationship with our paid media agency for demand-gen initiatives.
  • Analyse market data, customer behaviour, and feedback to understand Ideal Customer Profiles (ICPs).
  • Partner closely with the sales team to align on key accounts, goals, and messaging.
  • Deploy ABM strategies to engage high-value accounts with personalised messaging.
  • Design technical customer journeys and automated workflows that move prospects through the funnel.
  • Measure pipeline performance using key metrics such as MQLs, SALs, SQLs, pipeline growth, and ROI.
  • Explore new marketing opportunities and channels.


What you bring:

You should have proven experience creating and owning demand generation programs, ideally in SaaS and international markets.

  • Proven experience creating and owning demand generation programs.
  • Ability to design and execute personalised multi-channel campaigns.
  • Familiarity with sales and marketing automation platforms including CRM systems.
  • Proven success working closely with sales and data teams.
  • Data-driven approach to tracking, measuring, and optimising performance.
  • Exceptional attention to detail and organisational skills.


What sets this company apart:

This is your chance to join an organisation that is not only an award-winning company but also a thriving community filled with talented, creative, and passionate people! They provide a truly flexible working environment tailored to your needs and learning and development opportunities to help shape your career.

What's next:

Ready to take the next step in your career? Don't miss this exciting opportunity!

Apply Today by clicking on the link!

Robert Walters endeavors to review all applications in a maximum of five working days. If you have not received correspondence within this timeframe, please do not hesitate contact Ronish Kumar on 09 374 730 or ronish.kumar@robertwalters.co.nz.

Hard Skills Required

  • Demand Generation Strategy
  • Marketing Automation
  • Account-Based Marketing
  • Data Analytics
  • Paid Media & Digital Advertising

Soft Skills Required

  • Collaboration
  • Stakeholder Engagement
  • Adaptability
  • Problem-Solving
  • Communication

Job Schedule

  • Shift Work

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