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The New Zealand Automobile Association Incorporated

Digital Marketing Specialist

  • Posted 4d ago
  • Hybrid
  • Full Time
Location

Auckland

Job Description

What You'll Be Doing | Mō te Tūranga

In this role, you will contribute to the development and execution of digital marketing strategies, ensuring the success of campaigns across various channels. You will work closely with marketing leads, media partners, and cross-functional teams to optimise and report on digital activities, from always-on, campaigns to customer lifecycle.

Key Responsibilities:

  • Manage end-to-end digital campaigns, including media planning, campaign setup, tracking, optimization, and reporting across platforms like Google Ads, Social Media, and DV360.
  • Lead email marketing initiatives, including audience segmentation, campaign deployment, and quality assurance.
  • Foster strong relationships with internal teams (Membership & Marketing, Product) to drive collaboration and achieve divisional goals.
  • Work closely with agency partners to stay updated on industry trends, manage financials, and resolve issues promptly.


About You | Mōu

  • 2-3+ years experience in digital marketing specialist role or similar.
  • Proven experience in digital marketing, paid campaign activities (Social Ads, SEM, Display-Video Ads) and email marketing.
  • Proficiency in digital marketing tools and platforms, including Meta Ads Manager, Google Marketing platforms (Google Ads, CM360, DV360), Google Analytics, social media advertising platforms, and email marketing software.
  • Excellent written and oral communication, and effective relationship management  
  • Highly numerate and able to interpret data, analyse trends, performance and results 
  • Understanding of data protection legislation and its application to digital marketing 
  • The foundations of strong attention to detail, and exceptional time management 
  • A tertiary qualification in marketing, information systems or similar  


If you’re looking to grow your digital marketing expertise while making a real impact, we want to hear from you!

What We Offer | Ngā āhuatanga kei a mātou

  • Free AA Membership for you and your whānau
  • NZAA Super Scheme with 2% employer contributions on top of 3% Kiwisaver
  • A day off for your birthday
  • Hybrid working arrangement
  • Discounted insurance


Working with the AA | Me mahi tahi tatou ki AA

For over 120 years we've been helping Kiwis on their adventures! Today, we're one of New Zealand's most respected and trusted brands.

From our humble beginnings as a motoring enthusiast's club, the New Zealand AA (Automobile Association) has grown into a large, dynamic organisation offering many services and products to more than 1.8 million Members.

Here, we offer a lot more than roadside assistance. We're constantly evolving and advancing into new businesses, offering new challenges and a range of opportunities.

Our teams celebrate diversity and believe that everyone should be able to bring their true selves to work every day. We want you to feel comfortable to be your authentic self throughout the recruitment process, please feel free to let us know if there is anything you need to allow you to participate equitably.

We are aware that there will be candidates who are interested in the role but may only feel comfortable to apply if they have ticked all the boxes. We want you to know that if you feel like you don't meet all the

Hard Skills Required

  • Digital Marketing Expertise
  • Email Marketing
  • Data Analysis and Reporting
  • Paid Campaign Management
  • Marketing Automation and CRM Tools

Soft Skills Required

  • Collaboration
  • Relationship Management
  • Communication
  • Attention to Detail
  • Analytical Thinking

Benefits and Perks

  • 🏎
    Competitive Salary
  • 🧕
    Inclusive Workspace
  • ❤
    Care and Appreciation
  • 📣
    Referral Bonuses
  • 💚
    Counselling Services
  • 🎉
    Employee Discounts and Rewards
  • 🖥
    Computer Assistance
  • 🎂
    Birthdays Off

Job Schedule

  • Monday to Friday

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