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Are you passionate about using data and technology to create personalised customer experiences?
We are looking for a CRM Specialist who thrives on customer engagement, data-driven marketing, and automation. If you have a knack for building and executing CRM strategies that drive customer loyalty and business growth, we want to hear from you!


Why join us?
Restaurant Brands (NZ) is a corporate franchisee managing multi-site branded food retail chains, including KFC, Pizza Hut, Carl’s Jr., and Taco Bell. We operate over 220 stores across New Zealand, employing more than 3,500 staff and serving over 60,000 customers daily.
Become part of our innovative digital marketing team, collaborating with top marketing talents and award-winning campaigns to shape customer experiences through data-driven direct marketing strategies.


About the role:
As a CRM Specialist, you will be responsible for executing and optimising customer relationship management strategies across multiple channels. You will leverage marketing automation, data analytics, and customer segmentation to create targeted campaigns that drive retention and engagement.


Key responsibilities:

• Execute all direct digital communications across a range of omni-channel touchpoints
• Develop and implement CRM campaigns to enhance customer relationships and engagement.
• Build and optimise automated marketing workflows (email, SMS, push notifications, in-app messaging).
• Maintain clean and compliant customer data, applying segmentation to improve targeting.
• Create and refine customer journey roadmaps to optimise lifecycle marketing.
• Use A/B testing and performance analytics to enhance CRM campaign effectiveness.
• Work closely with digital marketing team, brand managers, and external agencies on BAU activities

What we’re looking for:

• Tertiary qualification in Marketing, Business, Communications, or a related field.
• 3+ years of experience in CRM, marketing automation, or digital marketing.
• Hands-on experience with CRM platforms (e.g., Braze, Marketing Cloud, HubSpot, Marketo, Adobe, Microsoft Dynamics).
• Proficiency in customer data analytics and segmentation.
• Strong understanding of MarTech tools and how they integrate with CRM.
• Experience designing multi-channel campaigns (email, SMS, push notifications, web).
• A strategic thinker with strong problem-solving skills and a data-driven mindset.
• Familiarity with HTML & CSS for email development is a plus.
• Prior experience briefing and managing creative and media agencies preferred
• Strong written and communication skills
• Acute focus on detail and strong creative flair

What we offer

• The opportunity to work with globally recognised brands.
• A collaborative and innovative marketing team.
• Career growth and professional development, including CRM platform certifications.
• Flexible hybrid work options.
• Discounted health insurance and an active on-site social club.

Ready to Make an Impact?

If you're passionate about CRM, marketing automation, and data-driven customer engagement, we’d love to hear from you!

Apply today and take your CRM career to the next level!