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Bendon

Customer Relationship (CRM) and Loyalty Manager

  • Posted 1d ago
  • On Site
  • Full Time
Location

Auckland

Job Description

At Bendon, we've been crafting beautiful lingerie and creating exceptional customer experiences for over 78 years. We believe in building deep, lasting connections with our customers-because when they feel confident and valued, they keep coming back.

We're searching for a passionate and data-driven CRM & Loyalty Manager to take the lead in customer retention, loyalty engagement, and email marketing. Whether you come from an agency, e-commerce brand, or retail background, if you love diving into customer insights and driving engagement through personalised experiences, this is your moment to shine.

What You'll Be Doing

  • Lead the CRM strategy-developing segmentation, customer journeys, and lifecycle marketing to keep our customers engaged and returning.
  • Own and execute our email marketing (EDM) strategy, working closely with the team to bring campaigns to life.
  • Drive our loyalty programs, creating innovative initiatives that build brand love and reward our customers.
  • Leverage personalisation and automation to optimise every customer interaction.
  • Collaborate with marketing and digital teams to enhance customer touchpoints and communication strategies.


What You'll Bring

  • 3+ years in CRM, loyalty, or retention marketing (agency or brand-side).
  • Hands-on experience with CRM platforms like Klaviyo, Salesforce, or HubSpot.
  • A strategic, data-driven mindset-comfortable with segmentation, customer insights, and performance analytics.
  • Strong expertise in email marketing, automation, and customer engagement.
  • A passion for optimising the customer journey and creating meaningful brand interactions.
  • Working knowledge of Klaviyo is a must.


Why Join Bendon?

  • Lead and shape our CRM & loyalty strategy at a pivotal time of transformation.
  • Be part of a collaborative, innovative marketing team that values fresh ideas.
  • Make an impact-your work will directly enhance customer engagement, loyalty, and revenue.
  • Enjoy the perks of working with a brand that champions confidence and comfort for life.
  • Make the most of our company wide benefits such as an extra day off for Birthday leave, summer hours scheme and generous employee discounts online and store-wide.


If you're ready to take customer engagement to the next level, we'd love to hear from you. Apply now and be part of our exciting journey!

Desired Soft Skills

  • CRM Platforms
  • Email Marketing
  • Customer Segmentation
  • Automation Tools
  • Performance Analytics
  • Strategic Thinking
  • Customer Focus
  • Collaboration
  • Data-Driven
  • Communication

Benefits and Perks

  • 🎂
    Birthdays Off
  • 📈
    Professional Development
  • 🎉
    Employee Discounts and Rewards
  • 🏆
    Performance Bonus
  • 💳
    Company Discounts
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