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Digitas

Strategy Principal

  • Posted 2d ago
  • On Site
  • Full Time
Location

Auckland

Job Description

Are you passionate about creating compelling customer relationship marketing, loyalty and experience strategies? Digitas NZ is seeking a talented Strategy Principal to join our Auckland team. If you have a strong background in customer communications and marketing strategy across direct and digital channels, we’d love to chat.

In this role, reporting to the Head of Strategy, you’ll be instrumental in shaping customer marketing strategies that resonate, inform, and connect with audiences – and build engagement and loyalty with some of New Zealands’s largest brands. You’ll thrive in a collaborative environment, working with cross-functional teams and partnering with clients at the senior level. Your passion for CX will play a critical role in ensuring customer-centricity is a key part of all marketing communications and experience decisions.


Key Responsibilities

  • Strategic customer marketing planning: Develop compelling customer strategies and engagement plans to deliver enhanced customer outcomes that contribute to defined business goals.
  • Customer comms journey creation and orchestration: create, manage and orchestrate cohesive customer communication journeys across multiple channels, products and service experiences.
  • Customer segmentation and data-driven insights: Immerse in the customer experience, extracting insights into behaviour, preferences, and needs to inform communication and engagement strategies.
  • Behaviour-change and experimentation: Draw from behavioural science practices to help organisations drive impactful and iterative change.
  • Narrative crafting: Quickly distil complex information into easy-to-understand customer strategies that communicate key messages effectively and create a compelling case for change.
  • Client engagement: Present customer strategy recommendations with clarity and confidence to senior clients and stakeholders.


Requirements

  • Bachelor's degree in Marketing, Communications, or a related field.
  • A seasoned professional with 8+ years’ experience in direct marketing, advertising communications or CX ideally in a leading consulting or agency.
  • Significant experience in building and orchestrating customer communications strategies, and shaping loyalty and retention programmes.
  • Experience in data-driven insight generation, test-and-learn methods, performance reporting and behaviour change approaches.
  • A collaborative mindset (the ability to integrate feedback and input from diverse teams) and an influential voice (to champion customer-centric change at the senior level).
  • Curiosity and passion for staying updated with industry trends.


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