About the job
PRIMARY OBJECTIVES
HAVE FUN, MAKE MONEY, CONTRIBUTE WISELY
As Technology lead, harness platform capabilities for marketing and wider business success
Lead the Marketing team in the creation of a highly effective omnichannel marketing strategy, giving Rubettes the ultimate customer experience across all touchpoints
Own the Digital Strategy, driving the digital roadmap and e-commerce sales to achieve both the performance metrics and operational efficiency goals
Management of Marketing team members and workflow, ensuring marketing tasks meet daily, weekly and monthly KPIs
Work collaboratively as part of the senior leadership team to deepen understanding of the key functions of all departments, and the corresponding team requirements
SPECIFICALLY
LEADERSHIP
Self awareness, reflection and improvement
Show curiosity, thoughtfulness, empathy and joy
Hold a clear vision of what the Marketing team can be, and strive towards that
Communication
Build strong relationships – departmentally and interdepartmentally – and collaborate effectively
Pragmatism and adaptability
Professionalism and confidentiality
ULTIMATE RUBETTE EXPERIENCE
Customers must feel that they can trust:
- Brand communications are on brand, accurate and relevant to their needs
- We meet them on their preferred channel
- The loyalty programme engages them based on their tier
- Consistency between the online and IRL experience, as well as wider marketing communications
DIGITAL STRATEGY
- Set the tone for a best-in-class digital experience that efficiently converts customers and joyfully houses the brands
- Create a holistic digital strategy across all channels that drives profitable growth whilst providing the best customer experience and operational efficiency
- Own the digital roadmap
- Lead digital new market growth within the business
- Drive profitability through efficient new customer acquisition, driving revenue, and managing costs
- Manage external agency and technology partner relationships
TECHNOLOGY
- Ensure current RUBY technology platforms are fully utilised
- Stay abreast of technology launches and implement to drive customer satisfaction and business growth
- Able to interpret data and use it to guide decisions
- The internal tech champion for the RUBY team, providing training where needed
MANAGEMENT
Meet expectations as defined in the Manager’s Handbook
Marketing team members:
- Talent spotting
- Training (1:1 or group training on, for example: day-to-day marketing tasks, time management, communication)
- Elevate individual team members’ strengths, mitigate weaknesses
- Clarity of expectations
- Excellent record keeping
- Regular, effective WIPs and Developmental 1:1s
- Delegation
- Recruitment
- Organised and tidy marketing area
- Process maintenance
- Identify departmental process improvement, and implement
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Define what success looks like for the team, distributing goals to the wider team and channel owners who are accountable for meeting them across paid search, paid social, email, SMS, social media, customer service, the site and brand efforts (press, partnerships, etc.)
COLLABORATION
- Identify interdepartmental process improvement, and collaborate to implement
- Identify areas of strength in related departments, and highlight to relevant manager(s)
- Identify areas of weakness in related departments, highlight to relevant manager(s), and collaborate to improve (for example through training, process refinement, shifting tasks to Marketing team)
KEY PERFORMANCE INDICATORS
- GP margin and sales budgets exceeded
- Relevant expense budgets managed
- Thriving and engaged team
- Marketing targets exceeded
- On-time, accurate and insightful reporting
