Merchandiser Dash Ashburton, New Zealand

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The Warehouse Group

Audience Analytics & AdTech lead

  • Posted 1w ago
  • Hybrid
  • Full Time
Location

Auckland

Job Description

With rich data at our fingertips, the Audience Analytics & Adtech Lead will own our customer data and audience strategy, and digital analytics and technologies roadmap, essentially overseeing the development, management, and deployment of our data and segmentation capabilities and AdTech infrastructure, from how audience data is used and digital advertising is deployed across platforms. Working closely with internal teams, vendors and partner suppliers to develop strategies to ensure we are maximising audience engagement to its fullest potential — both for our customers and the business.

Leading a team of circa 3x direct reports, you’ll help build capability, embed best practices, and influence continuous improvement of how data is viewed and managed (inc. collection, management, organisation and aggregation), driving alignment between enterprise systems and data workflows.

As the subject matter expert in this space, you'll bring clarity to complex challenges with practical, data-driven solutions — guiding others and aligning efforts to broader business goals.

Qualifications

Your ability to combine rich data, customer behaviour levers and technology capabilities will sum up success in the role. This role will see you work with a range of internal stakeholders and external partners so your strong communication and stakeholder engagement skills will put you in good stead.

Also on our wishlist:

  • Strong experience in customer data strategy and AdTech
  • Strong analytical mindset and data storytelling capabilities
  • Deep understanding of measurement frameworks and how to apply them across digital channels for performance and experience optimization
  • People management experience in managing teams and influencing cross-functionally
  • A strategic and commercial mindset paired with a hands-on, problem-solving approach
  • Deep understanding of 1st party data, audience segmentation, and digital marketing ecosystems
  • Experience working across Advertising technologies and enterprise systems and driving operational efficiency
  • Proven track record in end-to-end project delivery, from scoping and stakeholder alignment to execution, optimization, and post-launch measurement

Benefits and Perks

  • 🎂
    Birthdays Off
  • 📚
    Career Break
  • 🤗
    Here for Good Leave
  • ☮
    Lifestyle Leave
  • 🤱
    Extended Parental Leave
  • 📆
    Paid Volunteer Leave
  • 🏛
    Fully Paid Jury Service
  • 🏘
    Work from Home
  • 🧕
    Inclusive Workspace
  • ❤
    Care and Appreciation
  • 🩺
    Health Insurance
  • ⚖
    Work-Life Balance Support
  • 💸
    Payroll Giving
  • 🏋
    Gym Membership
  • 🧠
    Mental Health Workshops
  • 💚
    Counselling Services
  • 🌿
    Wellness Program
  • 🏥
    Subsidised Health Insurance
  • 📈
    Professional Development
  • 🏎
    Competitive Salary
  • 🎉
    Employee Discounts and Rewards
  • 🅿
    Free Parking
  • ⚰
    Funeral Cover
  • 🎖
    Long Service Rewards
  • 📣
    Referral Bonuses
  • 💳
    Company Discounts
  • 🚘
    Travel Reimbursement
  • 💻
    Company Supplied Technology
  • 📱
    Discounted Phone or Internet Plans
  • 🩸
    Free Period Products
  • ⛑
    Uniform Provided
  • 🚶
    Ease Back to Work
  • ⏰
    Flexible Work
  • 🍇
    Fruit Box
  • Gender Transition Suport
  • Work Cafe
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