Company Description
Waipapa Taumata Rau | The University of Auckland
The University of Auckland is New Zealand’s leading University. With over 6000 academic and professional staff supporting over 46,000 students, we are one of NZ’s largest employers. We have eight academic faculties and 11 service divisions creating a diverse, dynamic and complex organisational culture that demands excellence.
Te Papa Manawa Ora, Campus Life is a service division whose purpose is to create a vibrant, engaging and supportive campus experience to help students achieve academically, socially and personally. Through our various services we help students develop a strong sense of belonging, support students through personal challenges, create an environment that enables personal growth and help them maximise the co-curricular dimensions of the University experience and make lifelong friends.
Campus Life services are organised across four departments: Ngā Wharenoho, Accommodation; Commercial Services; Whare Hākinakina, Sport and Recreation; and Student Engagement and Wellbeing.
Job Description
Te Whiwhinga mahi | The opportunity
The Campaigns and Marketing Communications Advisor will play a pivotal role in the planning, developing and executing innovative marketing and communications strategies.
The main aim will be focussed on retaining students, removing barriers to academic success, and assisting students to maximise non-classroom dimensions of the University experience. Specifically, the role will be working to create and implement a variety of in-house campaigns as well as help with other marketing and communication strategies, ensuring all activities align with the University’s brand, values, and strategic objectives, such as end-to-end services for the planning, strategy and creative development, and execution and assessment of all ongoing, annual and sales/enrolment-based marketing campaigns needed to meet the goals of departments across the Campus Life division
Representation of the University at a range of on campus and domestic events will/may be required and you will need to have flexibility to attended events if required, that may be held in the evening and/or weekend work.
This is an exciting opportunity for an experienced marketing professional who thrives in a dynamic, fast-paced environment and is passionate about leveraging marketing communications to drive engagement and achieve measurable outcomes.
This is a full-time (37.5 hours per week), permanent position.
The salary is between $72,000 – $84,709 per annum, depending on skills and experience
For more detailed information, please refer to the Position Description
Mō tō mātou rōpū | About the team
The Campaigns Marketing team is part of Campus Life Communications and Marketing and delivers on recruitment, awareness and engagement campaigns for Campus Life portfolios. We are dedicated to delivering high-quality marketing efforts that support the work of our stakeholders and contribute to student success outside of the classroom.
He kōrero mōu | About you
Our ideal candidate will possess a unique blend of strategic, creative, and analytical skills, along with a deep understanding of brand management, audience engagement, and campaign execution.
You will be proactive, confident, highly detail oriented and a true team player, along with excellent communications and time management skills. Having a strong focus on relationship building and stakeholder management with proven experience working in/with an advertising, marketing, and public relations agency.
You will be someone who likes to stay ahead of emerging trends in marketing communications and industry best practices to drive innovation and ensure campaigns are always cutting-edge.
To be successful in this role, you will have the following:
- Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience).
- Proven experience (minimum 3 years’) in campaign development, marketing Strong understanding of marketing principles and a track record of delivering successful, results-driven campaigns.
- Exceptional written and verbal communication skills with the ability to craft persuasive and engaging content.
- Creative thinker with a keen eye for detail and design.
- Ability to work collaboratively in a fast-paced, dynamic environment.
- Knowledge of analytics tools and experience in data-driven decision making.
- Experience in managing multi-channel campaigns across digital, print, social media, email, video, and events.
- A good understanding of Microsoft Suite, CMS systems, digital advertising tools, and analytics platforms is essential.
Ngā āhuatanga kei a mātou | What we offer
The University of Auckland is New Zealand’s leading university and maintains significant computational, laboratory and analytic facilities. Auckland itself is frequently rated as one of the world’s most liveable cities.
The University is committed to providing an excellent working environment through:
• Flexible employment practices (including working from home, flexible hours)
• Up to 6.75% company superannuation scheme
• A competitive salary with five weeks’ annual leave
In addition, we also offer career development programmes, discounted car parking, a generous parental leave allowance, childcare and a number of other discounts on internal and external services.
For more information, please visit Staff Benefits
Me pēhea te tuku tono | How to apply
Applications must be submitted online, by the closing date of 13th January 2025 to be considered. We may close this advert early if we have a large number of applications. Please include your cover letter and your CV highlighting how you can meet the skills and experiences detailed above.
Please reach out to Campaigns Marketing Manager Sixtine Berquist via sixtine.berquist@auckland.ac.nz for a confidential conversation. Please note we are happy to answer your questions, but we do not accept applications by email.
Additional Information
Equity
The University is committed to meeting its obligations under the Treaty of Waitangi and achieving equity outcomes for staff and students in a safe, inclusive, and equitable environment. For further information on services for Māori, Pacific, women, LGBTQIATakatāpuiMVPFAFF+, people with disabilities, parenting support, flexible work and other personal circumstances go to www.equity.auckland.ac.nz
The University is committed to providing a safe, inclusive, and equitable environment where everyone can thrive. For further information see Te Ara Tautika | the Equity Policy and visit www.equity.auckland.ac.nz
