Digital Channels Lead
An exciting opportunity to join our Digital Operations team in a purpose- driven, global business
This is a permanent fulltime opportunity within our global marketing team. The Digital Channels Lead is responsible for coordinating and overseeing the delivery of a range of digital work streams and projects. You have a background in web tech or digital publishing and understand the technical considerations in project planning and delivery.
About the role:
Communication and exceptional stakeholder management is essential as well as being comfortable with vague requests and refining these down to clear deliverables. You’ll be scoping requirements, creating and managing timelines, coordinating and approving content, ensuring deadlines are met, estimating, allocating and communicating resource requirements. You will also need to be comfortable with sometimes getting into the tools and building experiences across channels.
A typical day might look like:
- Present your recommended strategy to the Project team to deliver an outstanding experience to solve a problem for our customers or the business.
- Talk to a colleague about collaborating on delivery of a project across channels including platforms they’re an expert on.
- Spend time crunching numbers in Google Analytics understanding the effectiveness of a campaign and put together suggestions for the next campaign.
- Get creative with the broader team to brainstorm ideas.
- Share a recommendation about priority website enhancements you recommend we implement to drive improved conversion.
- Work with the cross functional teams to understand their priorities and schedule campaign work appropriately, including planning and briefing.
- Bring your subject matter expertise (SME) to all meetings and occasions and be the SME across our digital channels.
- Occasionally jump into our various content management systems to update some content or build an email using good practice digital fundamentals.
You're going to love this job if you:
- Have 3-5 years experience in a digital publishing and/or digital production role, getting hands on with web and email publishing tools.
- An understanding of content optimisation using A/B testing methodologies.
- Have first-hand experience analysing data and performance, brainstorming ideas to shift behaviour.
- An enthusiasm for cross functional collaboration and being ok with refining and defining requests along with subject matter experts in order to deliver the best possible outcome for customers.
- Are comfortable with digital tools to manage your workload – like miro, figma, jira.
- Enjoy a mix of working in the office and working flexibly and enjoy having dogs around you in the office.
- Have a keen interest in the oversight/involvement of the creative process for digital channels and driving creative ways to communicate with our target audience.
- Can demonstrate your skills at building productive cross-functional relationships and collaborating to identify growth opportunities.
- Can demonstrate leadership experience in coaching and developing team members
It’s an exciting time for us right now as we surge towards some steep growth goals and industry-leading innovations. We are an organization committed to providing a flexible, diverse and inclusive environment. In return for all you bring to us, we’ll return serve by giving you every chance to exercise your passion, and thrive with a company that’s out to change the world.
About Les Mills International:
At Les Mills, unlocking and amplifying that inner drive to achieve our goals is something we’re not shy to say we’re great at.
Today, Les Mills Internationals programs are in 20,000 gyms in over 100 countries – pair that with the boom of our digital subscription service LES MILLS+ (like Netflix for our workouts), and it’s an exciting time to be a part of our global company. Our mission is simple – to create a fitter planet.
You don’t have to be a fitness fanatic to fit in here, but you can make a workout part of your workday. If you want to grow your professional career, Les Mills International could be the place for you. Our mission is simple – to create a fitter planet.
What’s in it for you:
We operate as a flexible and hybrid workplace with a mix of working in the office and at home as a work scheme that enhances and encourages work/life balance. Whether that be working from home, going to the gym or doing school drop-offs/pick-ups, we want our employees to feel comfortable working in an environment where they can thrive and feel empowered.
We offer some great benefits that include:
- Free gym membership and LM+ Subscription
- 26 weeks full pay primary parental leave
- Health Insurance discount
- Friday drinks
- Monthly companywide parties/events
- Global mobility
- Dog friendly office
- Volunteer day
- Free fresh fruits & snacks
We are a Gold Supporter of the Pride Pledge organization, committed to providing a flexible, diverse and inclusive environment. We believe our people are the only way to help us work towards some steep growth goals and industry-leading innovations. If you’re excited about this role, we encourage people of all backgrounds to apply, even if you don’t meet every requirement. We might have something waiting in the wings that you’d be perfect for. We value the concepts of togetherness, support, equity, and respect, and that begins with increasing diversity in our teams.
