About Shopify
Opportunity is not evenly distributed. Shopify puts independence within reach for anyone with a dream to start a business. We propel entrepreneurs and enterprises to scale the heights of their potential. Since 2006, we’ve grown to over 8,300 employees and generated over $1 trillion in sales for millions of merchants in 175 countries.
This is life-defining work that directly impacts people’s lives as much as it transforms your own. This is putting the power of the few in the hands of the many, is a future with more voices rather than fewer, and is creating more choices instead of an elite option.
About you
Moving at our pace brings a lot of change, complexity, and ambiguity—and a little bit of chaos. Shopifolk thrive on that and are comfortable being uncomfortable. That means Shopify is not the right place for everyone.
Before you apply, consider if you can:
- Care deeply about what you do and about making commerce better for everyone
- Excel by seeking professional and personal hypergrowth
- Keep up with an unrelenting pace (the week, not the quarter)
- Be resilient and resourceful in face of ambiguity and thrive on (rather than endure) change
- Bring critical thought and opinion
- Embrace differences and disagreement to get shit done and move forward
- Work digital-first for your daily work
About the role
About Shopify
Shop (https://shop.app/) is making shopping better one step at a time for both shoppers and the merchants they buy from. As a Brand Marketing Senior Manager, you will be a key contributor to our mission of making Shop’s brand a household name by independently concepting, briefing and building multi-channel (owned/earned/paid) brand marketing campaigns aligned with some of the biggest moments on our marketing calendar.
The ideal candidate will be a seasoned consumer brand marketer with a track record of leading inventive, culturally relevant campaigns with extremely high creative standards. They will be fluent in the best practices, creative approaches and KPIs of a wide range of marketing channels including content & social, in-app, experiential, OOH, and creator partnerships. And they’ll act like an owner, leading programs end to end and collaborating with a wide range of cross-functional stakeholders (including product marketing, growth marketing, comms).
Note: This role is an individual contributor role. Please read the job description carefully before applying. This is not an advertising campaign manager role, nor a brand management role.
Responsibilities
- Pitch new campaign ideas, author excellent project briefs, win buy-in and alignment from cross-functional stakeholders
- Define key messaging and creative guardrails, and author creative briefs for in-house and/or agency teams
- Define channel mix and strategy for assigned campaigns, with input from channel specialists
- Build multi-channel brand marketing campaigns from idea to launch, overseeing multiple workstreams and managing in-house and agency resources
- Establish and collaborate with key brand partners on participation and amplification
- Closely manage creative contributors and deliverables to uphold high brand storytelling standards and reflect channel-specific best practices
- Solve issues as they arise, ensuring that campaigns deliver on brief, on budget, on time
- Set campaign KPIs and closely manage performance against those KPIs
- Analyze campaign performance and share learnings broadly with key stakeholders and partners
Qualifications
- Deep experience independently leading high-visibility, multi-channel brand marketing campaigns and programs at a consumer brand
- Experience building brand awareness and consideration for new and fast-growing consumer brands
- Fluent in the best practices, creative approaches and KPIs of a wide range of marketing channels including content & social, in-app, experiential, OOH, and creator partnerships
- Experience launching new marketing experiments, testing and learning, and rapidly scaling success
- Experience collaborating closely with senior marketing and product stakeholders
- High energy, can skillfully juggle multiple projects at once, "no task is too small" attitude
- Strong problem-solving skills with the ability to thrive in a fast-paced environment
