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Lumenalta

Team Lead- Marketing Platform

  • Posted 1d ago
  • Remote
  • Full Time

Job Description

Role Overview:
As a Lead, you will oversee the technical implementation of the project, providing direction and guidance to a team of engineers. You will be responsible for the overall architecture and ensure that projects are delivered on time and within scope.

Key Responsibilities:

  • Lead marketing automation efforts using Hubspot and Iterable.
  • Support the migration from Iterable to Hubspot for B2B use cases, while ensuring continued use of Iterable for B2C.
  • Manage email and SMS campaigns, building landing pages, and executing lead scoring strategies.
  • Integrate Hubspot with CRM systems like Salesforce and manage data flow between marketing and sales.
  • Enable behavior-based marketing and lifecycle campaigns.


Required Qualifications:

  • Extensive experience with Hubspot and Iterable.
  • Strong knowledge of CRM integration, including Salesforce.
  • Experience in email marketing, SMS, campaign management, and lead scoring.
  • Strong analytical skills to track and report on campaign performance.

Hard Skills Required

  • Hubspot
  • Iterable
  • CRM Integration
  • Email Marketing
  • Campaign Management

Soft Skills Required

  • Communication
  • Coordination
  • Time Management
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