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About Shopify
Opportunity is not evenly distributed. Shopify puts independence within reach for anyone with a dream to start a business. We propel entrepreneurs and enterprises to scale the heights of their potential. Since 2006, we’ve grown to over 8,300 employees and generated over $1 trillion in sales for millions of merchants in 175 countries.

This is life-defining work that directly impacts people’s lives as much as it transforms your own. This is putting the power of the few in the hands of the many, is a future with more voices rather than fewer, and is creating more choices instead of an elite option.

About you
Moving at our pace brings a lot of change, complexity, and ambiguity—and a little bit of chaos. Shopifolk thrive on that and are comfortable being uncomfortable. That means Shopify is not the right place for everyone.

Before you apply, consider if you can:

• Care deeply about what you do and about making commerce better for everyone
• Excel by seeking professional and personal hypergrowth
• Keep up with an unrelenting pace (the week, not the quarter)
• Be resilient and resourceful in face of ambiguity and thrive on (rather than endure) change
• Bring critical thought and opinion
• Embrace differences and disagreement to get shit done and move forward
• Work digital-first for your daily work

About the role
Our Team:

We have a cutting-edge, expanding Search Engine Marketing team with high business impact and visibility, dedicated support from Google and Bing, and wide-open opportunities for growth. Paid search advertising is one of our largest marketing investments. We are looking for analytical leaders and SEM experts to help grow our program, driving high-performing marketing campaigns that test often and prioritize innovation.

We are seeking a Growth Marketing Lead to drive the evolution of our bidding strategies, tracking solutions and performance management. The ideal candidate is an assertive, SEM subject matter expert and a creative problem solver with a strong mathematical skillset. This role works closely with technical partners and stakeholders to drive impactful outcomes for the SEM team and the broader paid acquisition org.

What You’ll Do:

Channel Performance

• Drive new, high-value merchants to the Shopify platform within our efficiency targets.
• Responsible for launching, testing, analyzing and optimizing Brand and Non-Brand search campaigns using subject matter expertise and data.
• Analyze and report on campaign performance to provide actionable insights and make informed decisions for continuous improvement.
• Constantly benchmark, test, and evolve current marketing campaigns to ensure the delivery of the best ROI.

Project Management (in Partnership with RnD Teams)

• Develop automation to improve operational efficiency and scale campaign performance.
• Manage roadmap and prioritization of landing page optimization testing.
• Launch and test complex bidding systems tailored to Shopify’s customer acquisition program to drive incremental gross profit.
• Drive the evolution of our tracking solutions including: conversion actions, projection modelling, attribution methodology and incrementality measurement.
• Help us further lean into AI and automation to drive additional scale to our program.

Qualifications:

• Multiple years of hands-on and recent management of SEM campaigns and testing bidding strategies, ideally with annual budgets exceeding $5MM.
• Strong track record of driving innovative initiatives, pushing the boundaries of the paid search channel.
• Excellent communication skills, with the ability to distill a complex landscape of rapid change into a digestible narrative.
• Demonstrated ability to translate big data into actionable insights, leveraging tools such as Google Sheets, Looker, Tableau, and Google Analytics.
• Experience with SQL. You may not be able to write complex queries from scratch, but you have a high-level understanding of databases and how to query them.
• Understanding of basic statistics and mathematical modeling concepts such as statistical significance, standard deviations, hypothesis testing, and regression analysis.
• A track record of taking ownership over projects and helping them succeed.
• Fluency in non-English language and cultural knowledge outside of North America are a plus.