Senior Global Growth Marketing Manager
Permanent, Full Time
Exciting role for a Senior Marketing Manager responsible for growth of our consumer product, LESMILLS+
- Define strategy and lead delivery of paid media marketing and acquisition campaign strategies
- Lead delivery of partnership marketing go-to-markets plans and assets required to launch and scale new and existing B2B partners for LES MILLS+.
- Competitive salary, flexibility and benefits incl free gym membership
About The Role:
The is a key role to drive the strategic development and delivery of growth marketing activities to drive cost effective growth for LES MILLS+ and other consumer products via D2C and B2B channels.
This role leads our paid media strategy, promotional and pricing approach and media measurement activity for D2C customers while also playing an important role in supporting nurture, activation and optimization of new B2B partners to on-sell LES MILLS+ to their member bases.
The Senior Global Growth Marketing Manager will lead delivery of our growth strategy with support from our wider global marketing team and key agency partners while nurturing the career development of their direct reports and ensuring delivery of key initiatives via the cross-functional LES MILLS+ squad.
You will ideally need experience in the following:
- 8+ years marketing experience across paid, non-paid, D2C, B2B and partnership marketing.
- Ability to work autonomously, multi-task, handle pressure and meet deadlines in a fast-paced entrepreneurial environment without need for direction or oversight.
- Experience leading relationships with creative teams, digital teams and media agencies
- Experience collaborating with digital and commercial teams.
- Experience driving delivery of marketing campaigns, with keen attention to detail, that are part of a multi-channel marketing strategy, across multiple teams and organizations
- Understanding of business and media performance metrics (e.g. CPM, CPA, CPC, LTV, COAC)
- Strong numeracy skills to interpret data and glean actionable insights to impact marketing performance and to acquire users more efficiently
About Les Mills International:
At Les Mills, unlocking and amplifying that inner drive to achieve our goals is something we’re not shy to say we’re great at. While the Les Mills gyms that you know and love smash it out here in Aotearoa, our hustle is taking Les Mills group fitness classes to the world.
Today, Les Mills Internationals programs are in 22,000 gyms in over 100 countries – pair that with our digital subscription service LES MILLS+ (like Netflix for our workouts), and it’s an exciting time to be a part of our global company. Our mission is simple – to create a fitter planet.
You don’t have to be a fitness fanatic to fit in here, but you can make a workout part of your workday. If you want to continue your professional career in jandals or your gym gear, Les Mills International could be the place for you.
What’s in it for you:
- We operate as a flexible and hybrid workplace with a mix of working in the office and at home as a work scheme that enhances and encourages work/life balance. Whether that be working from home, going to the gym or doing school drop-offs/pick-ups,
- we want our employees to feel comfortable working in an environment where they can thrive and feel empowered.
We offer some great benefits that include:
- Free gym membership and LM+ Subscription
- 26 weeks full pay primary parental leave
- Health Insurance discount
- Friday drinks
- Monthly companywide parties/events
- Global mobility
- Dog friendly office
- Volunteer day
- Free fresh fruits & snacks
We are a Gold Supporter of the Pride Pledge organization, committed to providing a flexible, diverse and inclusive environment. We believe our people are the only way to help us work towards some steep growth goals and industry-leading innovations.
If you’re excited about this role, we encourage people of all backgrounds to apply, even if you don’t meet every requirement. We might have something waiting in the wings that you’d be perfect for. We value the concepts of togetherness, support, equity,
and respect, and that begins with increasing diversity in our teams.
