BELIEVE IN BETTER
Do you believe in shaping a better, healthier, more sustainable future through the power of digital?

At AIA we’ve started an exciting movement to create a healthier, more sustainable future for everyone.

It's finding new ways to not only better people's lives, but to better the communities and environments we live. As pioneering innovators for over 100 years, we’re now transforming our organisation to be faster, simpler, and more connected. Because we want to be even better equipped to develop digital solutions and experiences that help more people live Healthier, Longer, Better Lives.

And to get there, we need people with tech/digital/analytics expertise and passion to help develop positive sustainable change through digitally enhanced experiences that will impact the lives of millions of people and create a healthier future for everyone.

Sound like you? Then read on.

The opportunity:

• A 9-month opportunity to be the direct marketing subject matter expert, supporting the analysis, planning and delivery of market-leading automated customer engagement features for a key strategic project!
• Be part of a cross-functional team of marketers and key stakeholders across the business to support AIA’s vision of helping our customers to live Healthier, Longer, Better Lives.

Key responsibilities include:

• Owning and defining the customer engagement design and delivery required from the project.
• Leveraging all customer touchpoints to create deeper customer relationships, improving customer experiences and delivery efficiencies.
• Managing and collaborating with project stakeholders to develop market-leading direct communication initiatives within the project, and opportunities for broader enterprise customer automation and engagement value.
• Being the project’s customer engagement and automation subject matter expert to support and consult with key stakeholders as required.
• Demonstrating continuous application of key business and consumer insights to address key project business challenges or create new opportunities.
• Managing all aspects of relationships with relevant third-party vendors and partners as required.

Ideally, you’ll bring:

• A clear, simple, and inspiring communication style – making the often complex simple.
• Ability to form strong collaborative working relationships with senior stakeholders and overcome challenges with insights and data.
• Extensive experience of the Salesforce Marketing Cloud platform (its capabilities and delivering tangible value to both the customer and business from it).
• Demonstrable experience of leading successful direct marketing initiatives in large and complex organisations.
• Significant marketing experience in B2B and B2C BTL channels.
• Strong understanding of specialist marketing functions, particularly CLV and CRM best practices.
• Experience working on fast paced and complex projects, within cross-functional teams.

Why choose AIA?

• At AIA, we believe in empowering every one of our people to find their 'better'. We do this by offering:
• Opportunities to grow within the business through internal mobility
• Competitive employee benefits that include insurances, an Employee Share Purchase Scheme and an extra day of leave each quarter to recharge
• Membership to AIA Vitality, our science-backed health and wellbeing programme that provides the guidance, tools, and rewards to get more out of life and start thriving. AIA Vitality partners include Airpoints™, Woolworths, MoleMap, endota, Les Mills, Samsung, Garmin and many more!
• A supportive and inclusive workplace
• Flexible working arrangements.

If you believe in developing a better tomorrow, apply now!

Applications close 12 pm on Friday August 23rd. We reserve the right to remove job postings prior to the stated closing date, therefore, if you are interested in applying for this vacancy, please submit your application as soon as possible.

Diversity, equity, and inclusion are at the heart of who we are and what we do. Our commitment to these values is unwavering and they are central to our mission. We encourage applications from all backgrounds, communities and industries and we are happy to discuss any reasonable adjustments that you require.

We are a 2024 Circle Back Initiative Employer – we commit to respond to every applicant.

Recruitment Agencies: Our Talent team does not require any recruitment agency support.

Interested Candidates: Apply using the ‘Apply’ button. No emailed applications accepted. For general enquiries only, contact:

You must provide all requested information, including Personal Data, to be considered for this career opportunity. Failure to provide such information may influence the processing and outcome of your application. You are responsible for ensuring that the information you submit is accurate and up-to-date.