Role Overview:
We are looking for a Marketing Platform Engineer with experience in Hubspot and Iterable. This role involves managing and optimizing our marketing automation platform, handling email, SMS campaigns, and user journeys. You’ll also support the migration from Iterable to Hubspot for B2B use cases and continue to support Iterable for B2C efforts.

Key Responsibilities:

• Contribute to marketing automation efforts using Hubspot and Iterable.
• Support the migration from Iterable to Hubspot for B2B use cases, while ensuring continued use of Iterable for B2C.
• Manage email and SMS campaigns, building landing pages, and executing lead-scoring strategies.
• Integrate Hubspot with CRM systems like Salesforce and manage data flow between marketing and sales.
• Enable behavior-based marketing and lifecycle campaigns.

Required Qualifications:

• Extensive experience with Hubspot and Iterable.
• Strong knowledge of CRM integration, including Salesforce.
• Experience in email marketing, SMS, campaign management, and lead scoring.
• Strong analytical skills to track and report on campaign performance.