ZURU is on a mission to disrupt industries, challenge the status quo, and catalyze change through radical innovation and advances in automation. This is in play in different pillars of the company: ZURU Toys are re-imagining what it means to play; ZURU Tech is shaping a better future by leading the next building revolution; and ZURU Edge is pioneering new-generation FMCG brands to better serve modern consumers.

Founded in 2003 by EY Entrepreneur of the Year and World Entrepreneur Hall of Fame brothers Nick and Mat Mowbray, ZURU has quickly grown to a team of over 5,000 direct and indirect members across more than 30 international locations.

One of the largest toy companies in the world, our globally recognized and award-winning brands include Bunch O Balloons, Mini Brands, XSHOT, Rainbocorns, and Smashers. Our global FMCG brands include MONDAY Haircare, Rascals, NOOD, BONKERS, and Gumi Yum Surprise.

ROLE PURPOSE

At ZURU, we pride ourselves on placing innovation and excellence at the heart of everything we do. This is core to our marketing principles and had led us to become one of the leading advertisers globally across a number of digital and social platforms.

The Senior Media Buying Executive will drive global media buying efforts across all ZURU Edge brands, managing campaigns across our five key verticals: baby, beauty, homecare & wellness, pet, and confectionery. This role will drive performance across major global markets, including the United States, United Kingdom, and New Zealand, ensuring campaigns are strategic, efficient, and results-driven.

A key part of the role is delivering efficient and effective results within TikTok, YouTube, Meta, The Trade Desk, and other emerging digital platforms such as retail media and programmatic DOOH opportunities. The ideal candidate will collaborate closely with tech partners, insights teams, and inventory suppliers, playing a critical role in shaping ZURU Edge’s media buying strategy and innovation.

You will help to build the pathway for ZURU Edge’s best-in-class media team including the development and implementation of new processes, platforms and buying strategies. Essential to success will be the relationships built with the Media Planning team, Data and Analytics team and our Brand Marketing teams to ensure all campaigns ladder up and deliver on business objectives.

This role presents an incredible and unique opportunity to grow, learn and make an impact within a fast-paced future-thinking global company. Our media, marketing and data teams are all in-house which provides an opportunity to learn about all elements of the company and apply your knowledge to drive business results.
Responsibilities

• Own and maintain the media buying strategy for key ZURU Edge brands, alongside assisting where needed in the media buying for all ZURU Edge campaigns across all key platforms.
• Work collaboratively within the Media Buying team, ensuring seamless communication and alignment across team members in both Auckland and India-based offices to drive efficiency and consistency in campaign execution.
• Create, execute and optimise digital paid media campaigns, ensuring flawless pacing and delivery of campaigns, with a heavy emphasis on the USA and Tier 1 Markets (e.g. UK and Canada).
• Drive the presentation and reporting of campaigns performance in conjunction with the Media Planning team to the brand teams and cross-pollinating key learnings across the ZURU business.
• Drive campaign execution to meet key performance metrics across Facebook, Instagram, Google, TikTok, Walmart, Target, The Trade Desk other relevant platforms.
• Challenge the current ways of working to drive new platform, process and technology adoption.
• Grow your relationship collaboratively and progressively with tech partners.

Required

• 3+ years’ experience in Digital Marketing or Media
• Experience working with Facebook Business Manager, The Trade Desk, Google ad products and TikTok Ads Manager is optimal, with experience in at least one essential.
• Openness to listen, learn and adapt to always do better
• Comfortable sharing opinions in a productive manner
• Ability to multi-task, take initiative, prioritise, stay organised, and manage time effectively
• Strong attention to detail with the ability to manage multiple tasks and projects simultaneously.
• Willingness to take responsibility and accountable for the work of the team

LIFE@ZURU

ZURU is on a quest to reimagine tomorrow. Founded in 2003, ZURU Group has rapidly grown and now spans three core divisions—ZURU Toys, ZURU Edge (consumer goods) and ZURU Tech (construction).

Known for its cutting-edge software and world-leading automation and manufacturing systems, ZURU has over 5,000 team members in over 30 global locations, making it perfectly placed to continue building its reputation as one of the fastest-growing and most disruptive companies in the world.

At ZURU, we have cultivated a high-performing culture that encourages excellence. Our team works towards ambitious goals, learning, performing, and improving together, all while having fun. We empower talented individuals to do their best work every day.

At ZURU, you get out what you put in. You are responsible for driving your own career and we provide the platform to achieve it. As ZURU is on such a fast growth trajectory, there are opportunities here that you won’t find anywhere else.

Get to know us a little better by checking out @lifeatzuru on Instagram or www.zuru.com.

WHAT WE OFFER
🌱 Culture for Growth
🧘 Health & Well Being Benefits
🌎 Global Opportunities
💡 Surrounded by an A Player Team
💰 Competitive Remuneration
🍓 Lots of fresh fruit, coffee, pals fridge and more

ZURU – Reimagining tomorrow 🚀