Our purpose At ASB, we have always been driven by a passion for progress. We deliver on our purpose by providing simple, meaningful ways to help Kiwis improve their financial wellbeing, today and tomorrow. We achieve this by doing what we do best, championing innovation and fresh thinking, so we can open up new opportunities for more people to stay one step ahead. We believe it is important to deliver our purpose not just for our customers, but for our communities and the New Zealand economy as a whole. Our values Living our values is integral to achieving our purpose. They are who we are, and we are really proud of them. Our values of Caring, Integrity, Passion, Courage and United reflect what is great about ASB and how we work together. They guide our interactions with each other, as well as with our customers and communities. What we stand for Supporting New Zealanders' progress means focusing on doing the right thing and being transparent about our progress and performance. Our Environmental & Social Framework recognises the interconnectedness of commercial, environmental, and social matters against the backdrop of changing community expectations. It provides a reference point for our people and stakeholders on the minimum standards we seek to uphold, the targets we aim to implement, and the governance and oversight in place to support our actions. Our people People are at the heart of everything we do at ASB. From our values and unique culture, to our commitment and support of the communities we live and work in. We believe this is what sets us apart and is just one of the reasons why more than 1.3 million personal, business and rural customers choose to bank with us.